As a business owner, brand manager, or visual marketer your top priority is to attract and retain buying customers. A modern approach with modern display stands is required. Many stores now make their shelving and channels uniform, and products get lost amongst the throng. Finding your niche and finding sufficient exposure takes planning and effort. A good display stand is like a magnet, it attracts attention and draws people in.
"Modern display stands should be designed with the customer journey in mind, with strategic placement and messaging that guides them towards making a purchase." - Mike White, CEO of Luminati Waycon Ltd.
In the present-day business environment characterized by rapid changes and cut-throat competition, it is crucial to distinguish oneself from the rest of the players in the industry to survive and thrive. Stand out! One way to do that is by using modern display stands that display your products in a visually appealing and memorable way. I will explore what modern display stands are, the several types available, and the benefits they offer your business. I will also provide tips for choosing the right display stand for your needs, maximizing its impact, and maintaining it to keep it looking its best.
Modern display stands are fixtures used to display products in a retail setting. They are designed to attract the attention of potential customers and make products look more attractive and desirable. Display stands come in a wide range of sizes, shapes, and styles, and can be made from a variety of materials such as wood, metal, and glass. They can be used in a variety of settings, including retail stores, trade shows, and exhibitions.
"The key to maximizing the impact of display stands is to create a visually appealing and memorable experience that resonates with your target audience." - Nicole Leinbach Reyhle, Founder of Retail Minded
There are many distinct types of modern display stands available, each with its own unique features and benefits. Some of the most common types of display stands include:
Floor stands are typically large, freestanding displays that are designed to hold multiple products. They are ideal for larger retail spaces and can be used to display a wide range of products, from clothing and accessories to electronics and home goods. Floor stands are usually no higher than the average person. They might rotate and have multiple faces.
Countertop stands are smaller displays that are designed to sit on a countertop or table. They are ideal for smaller products or for use in a smaller retail space. Countertop stands can be made from a variety of materials, including plastic, metal, and wood.
Wall-mounted stands are displays that are mounted on a wall or other vertical surface. They are ideal for smaller products or for use in a smaller retail space. Wall-mounted stands can be made from a variety of materials, including metal, wood, and acrylic.
There are many benefits to using modern display stands in your retail space. Some of the most significant benefits include:
Display stands are designed to catch the eye and draw attention to your products, helping to attract potential customers. Attracting attention means having attractive displays that have the right branding and features to highlight the product.
"In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible." - Seth Godin
A well-designed display stand can help increase sales by making your products look more attractive and desirable. A display stand should always provide a return on your investment, so the bottom line is that your products may look good on the stand, but if the stand itself, the product, and the placement areas of the stand are not great then you are wasting your money.
Display stands are designed to make the most of your retail space, allowing you to display more products in a smaller area. The product should always be the main feature and the stand must be designed around having the best amount of product without wasting space. The retail space will determine the type of stand you choose.
Display stands can help create a more engaging and memorable shopping experience for your customers, encouraging them to return in the future. Product interactivity on a stand or other display fixture helps sell.
"Interactive displays are becoming increasingly important in today's retail environment, where customers are looking for unique and engaging shopping experiences." - Kelly Tackett, Senior Analyst at Planet Retail RNG
When choosing a modern display stand for your business, there are several factors to consider. These include:
Consider the type of products you want to display and their size. Some products may require a larger, freestanding display, while others may work better on a countertop or wall-mounted display.
Think about where you will be placing the display stand in your retail space. A floor stand may be too large for a small boutique, while a countertop stand may not be visible enough in a large store. Your display stand is your silent salesperson and if it is drab and standing in the back corner waiting to be discovered then you are not maximising your return on investment. Location is important and if you don’t have the best location on the floor then your display must shout out.
Choose a display stand that aligns with your brand and style. Modern display stands come in a variety of styles and materials, so choose one that fits the aesthetic of your business and/or the store. A pinewood stand would not suffice in a high-end cosmetics outlet. Display stands that blend seamlessly with the store's aesthetic are a sign of attention to detail and a commitment to the overall shopping experience.
Consider your budget when choosing a display stand. While some modern display stands can be expensive, there are also more affordable options available. If you are an entrepreneur trying to position one product in a third-party store, the store may dictate what type of stand they would allow. For smaller items, a countertop stand is usually the best entry-level option.
Once you've chosen the right modern display stand for your business, it's important to make the most of it. Here are some tips for maximizing the impact of your display stand:
Ensure that your display stand is organized and visually appealing. Group related products together and use signage or labels to help customers quickly identify what they are looking for. Stands can be designed with shelves and partitions, but it is important to keep the merchandising in mind. Should a third party need to replenish stock, this must be easy to do.
Lighting can help draw attention to your display stand and make your products look more appealing. Consider adding lighting to your display stand to make it stand out. Moriah Plastics is fully experienced in display stand lighting installations.
Don't be afraid to switch up your display stand periodically. This will keep your retail space looking fresh and help draw attention to new products or promotions. Interchangeable headers and labelling systems can be added to the stand at the design and planning stages.
Consider adding interactive elements to your display stand, such as touchscreens or product demos. This can help create a more engaging and memorable shopping experience for your customers.
"Interactive displays can help capture customers' attention and keep them engaged, ultimately leading to increased sales and brand loyalty." - Emily Chi, Vice President of Marketing at Peerless-AV.
To keep your modern display stand looking its best, it's important to maintain it regularly. Here are some tips for maintaining your display stand:
Regularly clean your display stand to keep it looking its best. Use a soft cloth and mild cleaner to gently wipe down the surface. No one wants to touch something dirty and if kids are involved, it becomes vital to ensure that surfaces are polished clean,
Regularly check your display stand for any signs of damage, such as scratches or dents. Repair or replace any damaged parts as needed. Speak to us regarding repairs to the stands.
Keep your signage up to date and in good condition. Faded or outdated signage can detract from the overall appearance of your display stand.
"In order to maximize the impact of display stands, it's important to keep them fresh and updated, with new products and designs that capture customers' attention and drive sales." - Joel Warady, Chief Sales, and Marketing Officer at Enjoy Life Foods.
Modern display stands are an effective way to highlight your products and attract customers to your business. By choosing the right display stand, maximizing its impact, and maintaining it regularly, you can create a visually appealing and memorable retail space that will help drive sales and grow your business.