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Freestanding Display Units: A Guide to Boosting Your Retail Sales
As a retail store owner, you know that creating an engaging and visually appealing shopping experience for your customers is crucial. One way to accomplish this is by using freestanding display units. These units not only provide an attractive showcase for your products but also help organize and streamline your store layout. In this article, we'll explore the benefits of freestanding display units, the several types available, and how to use them effectively to boost your retail sales.
What are Freestanding Display Units?
Freestanding display units (FSUs) are standalone structures that can be used to display products in a retail environment. They can be made from a variety of materials such as wood, metal, or plastic and can come in a range of shapes and sizes. FSUs are typically placed in high-traffic areas of the store to draw attention to specific products or promotions.
An example of a high traffic area freestanding display is the toy merchandiser above. This stand was deployed to the entrance hall or queueing area of the stores. The brief was that it had to be:
1. Robust:
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withstand customer interaction (in this case, customer interaction involved some kids trying to access the toys, so it had to have a lockable door.)
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withstand frequent cleaning around it and on it.
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Not easily scratch - a premium powder coating of paint on all surfaces ensured it was long lasting.
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Should not fall over if kids physically attempted to interact with it. It was made of steel and had a heavy wooden display board as well as a non-slip mat underneath.
2. Be easily accessible
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A rear door with lock was installed for an easy monthly change of product promotion.
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and the toy display was at the average child's height.
3. Be easily transported to the store and installed.
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The mounting frame and base were detachable and together with the board could be flat packed to local and long-distance freight.
Benefits of Using Freestanding Display Units
There are several benefits to using freestanding display units in your store. Here are just a few:
Increased Visibility
By placing FSUs in high-traffic areas of your store, you can increase the visibility of your products. This not only draws attention to your products but also helps customers find what they are looking for more easily.
Versatility
Freestanding display units come in a variety of shapes and sizes, making them versatile and easy to customize. They can be used to display a specific product or a group of products, depending on your needs.
Organization
FSUs can help organize your store layout by creating designated areas for specific products or promotions. This not only looks more visually appealing but also makes it easier for customers to navigate your store.
Increased Sales
By drawing attention to specific products or promotions, freestanding display units can help increase your sales. When customers see a product displayed prominently, they are more likely to purchase it.
Types of Freestanding Display Units
There are several types of freestanding display units available, each with its own unique features and benefits. Here are a few of the most common types:
Gondolas
Gondolas are one of the most common types of FSUs. They are typically used to create aisles in a store and can be customized to fit any retail environment.
End Caps
End caps are located at the end of an aisle and are used to highlight specific products or promotions. They are a fantastic way to draw attention to products that might be overlooked otherwise.
Power Wings
Power wings are smaller FSUs that are typically placed near the checkout counter. They are used to highlight small, impulse-buy items like candy or magazines.
Spinner Racks
Spinner racks are FSUs that rotate, allowing customers to easily browse through products. They are often used to display items like greeting cards or postcards.
How to Use Freestanding Display Units Effectively
Now that you know the benefits and types of freestanding display units, it's important to use them effectively. Here are a few tips to keep in mind:
Placement
Placement is key when it comes to using FSUs effectively. Be sure to place them in high-traffic areas of your store where they will be most visible.
Lighting
Lighting is also important when it comes to displaying your products. Be sure to use proper lighting to highlight your products and create an attractive display.
Product Placement
When using FSUs, it's important to consider product placement. Be sure to group related products together and use signage to highlight promotions or sales.
Refresh Your Displays
Finally, it's important to refresh your displays regularly. Change out products or promotions to keep your displays fresh and engaging for customers.
Freestanding display units are a valuable tool for any retail store owner looking to boost their sales and create an engaging shopping experience for their customers. By increasing visibility, creating organization, and displaying specific products or promotions, FSUs can help drive sales and improve customer satisfaction. Remember to consider placement, lighting, product placement, and regularly refreshing your displays to get the most out of your freestanding display units.
FAQs
1. What materials are freestanding display units made from?
Freestanding display units can be made from a variety of materials, including wood, metal, and plastic.
2. Can freestanding display units be customized to fit my store's needs?
Yes, freestanding display units are versatile and can be customized to fit any retail environment. Customization is what we at Moriah Plastics do best.
3. What types of products are best suited for freestanding display units?
Any product can be displayed on a freestanding display unit, but they are particularly effective for products that are visually appealing or require a bit of extra promotion to sell.
4. How often should I refresh my displays?
It's a clever idea to refresh your displays every few weeks or whenever you have new products or promotions to highlight. The toy promotion stand above was replenished for each monthly or seasonal promotion. Gondolas and other stands can have interchangeable headers and cladding.
5. Are freestanding display units expensive?
The cost of freestanding display units varies depending on the material, size, and customization. However, they are considered a worthwhile investment for any retail store owner looking to boost their sales.