Phone: +27 11 477-2186 • Mobile: 082 567 7161 / 082 854 6453 • moriah@worldonline.co.za
Align your event strategy with brand goals and attendee engagement.
Define your brand personality and values
Align event messaging with your brand’s mission, voice, and story.
Example: Use your brand’s color palette and typography across all materials.
Include logo, color palette, imagery, and tone of voice.
Tip: Ensure consistency across pre-event marketing, onsite displays, and post-event communications.
Connect the theme to your brand’s values (e.g., sustainability, innovation).
Example: A tech company might theme an event around “Future Solutions” with a sleek, modern aesthetic.
2. Develop a Strong Visual Presence
Invitations, signage, programs, name tags: Use branded templates to reinforce your identity.
Tip: Partner with a fabricator like Moriah Plastics for custom acrylic displays or pop-up stands.
Ensure visual consistency
Example: Use digital signage for schedules and sponsor logos to maintain cohesion.
Create immersive installations
Interactive displays: Use branded installations to enhance atmosphere and reinforce messaging.
Example: A photo booth with a custom backdrop featuring your logo.
Pop-up stands, banners, table tents: Use high-quality, branded materials to stand out at booths or exhibitions.
Example: Partner with Moriah Plastics for tailored acrylic displays that align with your theme.
Promotional products: Distribute branded swag (tote bags, pens, power banks) to reinforce awareness.
Printed materials:
Use brochures, flyers, and thank-you cards for pre-event hype and post-event follow-ups.
Pre-event: Share teasers, countdowns, and behind-the-scenes content.
During the event: Use Instagram Stories, Twitter polls, and Facebook Live for real-time engagement.
Hashtag campaign: Create a branded hashtag (e.g., #BrandXInnovation) to track conversations.
Send branded invites, reminders, and post-event surveys.
Tip: Use email analytics to refine future campaigns.
Mobile apps: Provide schedules, maps, and networking features.
Virtual/Augmented Reality: Offer immersive experiences (e.g., AR product demos).
Interactive experiences:
Branded games/competitions: Encourage social sharing (e.g., “Share a photo with #BrandX”).
Swag items: Distribute branded merchandise to enhance attendee experience.
Track attendee engagement, social media impressions, and lead generation.
Example: Use event analytics to compare pre-event hype vs. post-event
Surveys: Gather feedback to refine future events.
Report to stakeholders: Highlight metrics like brand recall and attendee satisfaction.
Actionable Steps: Combines
pre-event strategy, onsite execution, and post-event analysis to ensure seamless branding.
Display Type | Materials | Customization | Portability &Durability |
Pop Up Bar | Options include wood, plastic, steel, cladding and branding | Size, colour, branding, other features including till cover | Can be made to be portable. Quality and price are related to durability |
Demonstration Kits | Plastic, acrylic, wood or steel | Moriah Plastics has made demo kits for items such as soap, nappies and food. We are geared to help you with the best ideas to suit your event and budget. | Demo Kits can be flatpacked or dismantled. Kit bags or crates and boxes can be made. |
Entry Form Boxes | Can be made in plastic, acrylic, wood and steel | Size, colour, branding, other features including hinges, doors, lids, hairspin staples, locks | Cost and materials determine. |
Fabricated in acrylic or styrene plastic. | Size, features and colour can be made according to customer needs. Vacuum form moulds for designs beyond our standard design. | Designed to be light, durable and portable. Various comfort levels for adjustable straps according to budget. | |