Marketing and Promotional Events Displays and Display Elements

Establish Your Brand Identity

Define your brand personality and values

Create a brand style guide (logo, colour palette, typography, imagery, tone of voice)

Develop a unique event theme that aligns with your brand

Develop a Strong Visual Presence

Design custom event materials (invitations, signage, programs, name tags, etc.) that incorporate your brand identity and event theme

Ensure that all visual elements are consistent across all event materials

Create engaging visual displays and installations to enhance the event atmosphere and reinforce your brand message

Utilize social media

Develop a social media strategy that includes pre-event promotion and real-time event coverage

Create a custom event hashtag and encourage attendees to use it

Utilize Instagram stories, Twitter polls, and Facebook Live to engage attendees and share event highlights

Leverage Technology

Utilize digital signage to display event schedules, sponsor logos, and other branded content

Offer event mobile apps that provide event information and enable attendees to connect with one another

Use virtual and augmented reality technology to enhance attendee experience and engagement

Engage Attendees

Create unique and interactive experiences that engage attendees and align with your brand values

Incorporate branded games, competitions, or challenges to encourage attendee participation and social sharing

Provide branded swag items (t-shirts, tote bags, pens, etc.) to enhance attendee experience and reinforce brand awareness

Measure Success

Set measurable event goals (attendee engagement, social media impressions, lead generation, etc.)

Utilize event analytics and surveys to track success and identify areas for improvement

Measure ROI and report results to stakeholders