Countertop display stands are an excellent way to display products and attract customers. They can be strategically placed in high-traffic areas of stores, restaurants, and other places such as behind a forecourt shop counter to catch the attention of passers-by. They should be a powerful tool for increasing product visibility and driving sales. Even a reception desk can benefit from counter stands such as business card holders and brochure display stands.
Additionally, countertop display stands are versatile tools and can be used to display a wide range of products, from small trinkets to larger items such as bags or boxes. They can also be used to display new or seasonal products, drawing attention to these items, and generating interest among customers.
There are many types of countertop display stands available, each with its own unique features and benefits. Here are some of the most common types of countertop display stands:
Acrylic display stands are an affordable and durable option for businesses looking to highlight their products. They are available in a variety of sizes and styles, making them a versatile choice for many assorted products. Moriah Plastics has been making custom acrylic stands for 25 years.
Rotating display stands are a dynamic way to display products. They can be easily rotated, allowing customers to see all sides of the product. They are often used for jewellery, cosmetics, or other small items.
Wooden display stands are a classic and elegant option that can add warmth and sophistication to any display. They are often used for high-end products such as jewellery or artisanal goods. Handy Tip: A cheap unvarnished or uncoated pine box will quickly look tatty. Cheap is not always better.
These are made of corrugated cardboard and are used to display items such as cards snacks, and small packaged goods. These are more easily recycled, but in high traffic areas, where durability is important, some other options such as plastics, steel or aluminium is more appropriate.
These are multi-level stands with distinct levels and are used to display items such as cupcakes, jewellery, and other small items.
While countertop display stands can be a powerful marketing tool, their effectiveness depends on how they are used. Here are some tips for optimizing your use of countertop display stands:
Choosing the right type of stand for your products can make a significant difference in their effectiveness. For example, wire stands may be a better option for products with bright colours, while wooden stands may be better suited for more elegant products.
To maximize the impact of your countertop display stands, place them in high-traffic areas. This may be near the cash register, by the entrance, or in other areas that see a lot of foot traffic.
A cluttered or disorganized display can be unappealing to customers. Keep your countertop display stands neat and organized, with products arranged in an aesthetically pleasing way.
"The beauty of countertop displays is that they allow retailers to showcase a small but carefully selected range of products in a highly visible and accessible location. By keeping the display simple and uncluttered, retailers can make a strong visual impact that will catch customers' attention and inspire them to buy." - Joanna Perry-Folino, visual merchandising consultant and author of "The Retail Handbook: Mastering the Art of Retailing" (Reference: "How to Design Countertop Displays That Boost Sales," Vend, October 11, 2018)
To keep your display fresh and interesting, consider rotating products regularly. This can help draw the attention of repeat customers and keep your display looking new and exciting.
This should be self-explanatory, but because stands like these are high use, it is essential. No one want to touch a grubby stand.
"Countertop displays can be a powerful tool for retailers to boost sales and increase brand awareness. By strategically placing items near the point of purchase, retailers can capitalize on the customer's desire for convenience and impulse buying." - Bob Phibbs, retail consultant and author of "The Retail Doctor's Guide to Growing Your Business" (Reference: "5 Ways to Use Countertop Displays to Boost Sales," Shopify, January 10, 2019)
Countertop display stands are a powerful marketing tool that can help businesses:
businesses can make the most of these versatile marketing tools.