What Makes a Great Cosmetic Display Stand? 

 

(All photographs and case studies on this page are actual projects of Moriah Plastics.)

 

Creating a captivating and memorable shopping experience is crucial in the cosmetics industry. Well-designed cosmetics display stand plays a significant role in achieving this goal. In this article, we will explore the importance of a well-designed cosmetics display stand in creating an effective and engaging shopping experience. We will discuss the key factors that contribute to a good display stand and explore future trends in the industry. Many brand names stands are imported into South Africa, but the costs can increase dramatically. As a distribution hub, Johannesburg is well situated to make have the stands made here and even exported. 

 

Visual Appeal

 

Cosmetics display stand should catch the customer's eye with the use of bright colours, unique shapes, and lighting. The stand's design should reflect the brand's image and values, which can be achieved by using consistent branding elements such as logos, colours, and fonts.

Materials such as acrylic, glass, metal, and wood can be used depending on the brand's aesthetic preferences, budget, and durability requirements.

 

Displays for cosmetics may include:

• nail bars,

• glorifiers

• endcaps,

• shelves,

• trays,

• gondolas

• freestanding displays

• acrylic constructions out of Perspex® and

• PLEXIGLAS®

• signage and branding features. 

 

 

Accessibility

 

The stand should be easily accessible, allowing customers to reach and browse through the products effortlessly. It should be at the right height and designed to accommodate different product sizes and shapes. The layout of the stand should allow customers to navigate it easily.

 

Product Information

 

The cosmetics display stand should provide accurate product information, highlighting the key features and benefits of each item. The information should be easy to read and well-organized, using clear and concise language. The product glorifier above encapsulates these features. The highlighting using gold mirror acrylic makes for a quality show.

 

Please also see our blog about glorifiers and platforms for further information. 

 

Branding

 

The cosmetics display stand should reflect the brand's image and values, which can be achieved by using consistent branding elements such as logos, colours, and fonts. The branding should be integrated into the stand's design, creating a cohesive look and feel. Branding extends to backgrounds and should be congruent with the store interior.

 

Durability

 

The cosmetics display stand should be sturdy and durable, able to hold the weight of the products without sagging or collapsing. The materials used should be high-quality and able to withstand wear and tear over time.

 

Versatility and Customizability

 

The cosmetics display stand should be adaptable to different environments and product sizes and shapes. Customization options can include adding shelves, changing the height, or incorporating digital displays. Versatility and customizability are essential factors to consider when designing good cosmetics display stand.

 

Future Trends

 

Looking ahead, future trends in cosmetics display stands include interactive displays, sustainable materials, minimalistic designs, and smart technology. Interactive displays such as touchscreens, virtual try-on, and augmented reality features provide customers with a fun and engaging shopping experience. The use of sustainable materials is becoming more popular as more consumers become environmentally conscious. Minimalistic designs provide a modern and sophisticated look while also being cost-effective. Finally, smart technology such as facial recognition, personalized product recommendations, and virtual makeup try-on can create a more personalized and interactive shopping experience for customers.

 

In conclusion, creating an effective and engaging shopping experience in the cosmetics industry requires a well-designed display stand that considers the key factors of visual appeal, accessibility, product information, branding, durability, versatility, and customizability. By keeping an eye on the future trends in cosmetics display stands, brands can attract and retain customers effectively.