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Moriah Plastics Retail Display and Merchandising Blog. 


Including Handy Tips and other Observations About Point of Purchase in South Africa

Our clients needed some large 3D letters for an enormous store stand at Comic Con this year. We have made a few of these for various marketing events and each time the project has kept us busy and on our toes.


The KFC letters were made alive and alluring by the customer projecting funky patterns on to it. The letters stood more than head and shoulders above all other stands and when you are promoting your brand it is a principle to always stand out from the competition. We are glad that we could live up to our mission: to elevate the product/brand.  


Store signs are a type of signage that is used to identify and promote businesses. These signs can be made from a variety of materials, including metal, plastic, wood, and even glass, and can be found on the exterior and interior of buildings, as well as on storefronts, windows, and other areas. Store signs are an important marketing tool, as they help attract customers and communicate essential information about a business, such as its name, location, and hours of operation. Comic Con is all about heroes and zeroes and a heroic display was the requirement and we helped do that.